Laura Briggs - Marketing Magic: Positioning Your Business for Visibility and Success

It isn’t enough to launch your freelance business and do good work; you also have to let the world know that you exist, what you offer and how to find you — and keep those messages going. Nowadays, that often means having a strong presence on LinkedIn, which is retaining its position as the lead platform for business networking, visibility, and connections. Figure out how to create an effective profile and claim your status as a thought leader in your profession or industry.

Note: This conference session recording has not yet been edited.


Laura Briggs is a two-time TEDx speaker, freelance writing and digital marketing consultant, coach, and teacher to thousands of freelancers, and winner of the 2019 Author Academy Awards “Best in Business” prize for her first book, How to Start Your Own Freelance Writing Business. Her second book, Six-Figure Freelancer, was published in 2020. Her next books, Remote Work for Military Spouses and Content is King: The Complete Guide to Website Content That Sells, will be published in 2022. She’s also the host of the weekly Advanced Freelancing podcast and a regular contributor to Entrepreneur.com.

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