Jake Poinier - Beyond the Rate Sheet: Pricing Yourself for Freelance Success
Guest: NAIWE’s Freelance Expert Jake Poinier
As a freelancer, pricing and estimating your services properly is the foundation of your long-term financial prosperity and day-to-day psychological well-being. In this webinar, Jake “Dr. Freelance” Poinier offers a strategic, value-focused approach to setting your fee structure, taking into account the numerous factors that can’t be found on an industry rate sheet or association survey. Topics include formulating your basic pricing, creating persuasive estimates, dealing with challenging negotiations, raising your prices, and much more.
Here’s what you can expect to learn in this class:
- When to raise your rates
- The principle of least interest
- Rate formulation
- The fudge factor
Jake Poinier made the leap into freelance writing and editing in 1999 after a decade of positions in the publishing industry, giving him key insights from both sides of the desk. As the founder and owner of Boomvang Creative Group, he has worked with a diverse array of Fortune 500 and small businesses, consumer and trade magazines, and independent authors. Jake is committed to helping freelancers improve their businesses and shares his knowledge and experiences frequently as a speaker at industry conferences, through webinars, and on his blog.
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